I have been trying to read some non-crisis and non-macro papers these days (to remain sane).
I just came across this superb paper written in 2001 by Claudia Goldin and Maris Shim. It looks at this issue of whether women keep their maiden name or their husband surname post marriage. The paper went onto become part of ongoing project called Harvard and Beyond.
The paper looks at two datasets. Both datasets show women increasingly retain their maiden names. This is because of changes in society with women getting increasingly educated and professionally known. When women “make a name” they increasingly retain their maiden name: