Changing the nudge on Rajdhani Express..

A nice article in Mint on last Friday by Vandana Vasudevan.

She laments her experience in Rajdhani Express (a premium rail service in India for connecting major cities with New Delhi).  She finds the food given in the Express bland and boring:

The Chennai Rajdhani was an hour late, hurtling through the Telengana region. It was a sort of depressing journey. The previous night’s dinner at Delhi had been two paranthas, a serving of jeera rice, bland yellow arhar dal and a vile thick orange masala with a couple of pieces of paneer thrown in like an afterthought. Later there was ice cream, which seemed a little thoughtless given that the temperatures in Delhi had dipped sharply in the days after Christmas. Lunch was paneer masala and a grey-green dal, parantha and rice. Dinner in a few hours would be a variant of the same. In September, this was the menu in Bangalore Rajdhani and the following month on the Mumbai Rajdhani. Travelling on many different Rajdhani can take a toll on the palate.

I would fully agree being an occasional traveler on the Mumbai Rajdhani…

She says given India’s diversity in cuisine, we could do much better. Moreover, the logistics of meals on Rajdhani can help design different menus:

As I stared at my meal tray, contemplating my cheesy plight, it occurred to me that it takes a particularly limited imagination to eschew the range of cuisines that India offers and stick to the uninspired menu that is currently served. It is culinary hegemony to assume that standard Punjabi restaurant fare is good enough for everyone on every Rajdhani for every meal. Merely plugging into India’s diverse food tradition can make the journey way more interesting for the passengers. This is a reform which seems like a low hanging fruit, then why hasn’t anyone executed it?

Wondering if there was some deeper logistical issue because of which paneer was de riguer in every meal, I chatted with two train attendants to understand the back operations of Rajdhani meals. Parashuram and Manoj, both from Bihar worked for an outsourced company that supplied personnel to one division of the railways. Their job took them on different Rajdhanis. They told me that for the Chennai Rajdhani, dinner trays were loaded in Delhi just before leaving. The next day’ s lunch came from Nagpur at 7.30am and the final dinner would be loaded at Vijaywada at 4pm. The trays were then stored in a warmer, like they do in flights. So, it was a local caterer from that loading station who prepared the food a few hours before the train chugged in to that station.
How difficult would it be, therefore, to standardize the Vijaywada meal to sambaar, rasam and fried papaddams? Or ask the Nagpur vendor to make potato bhaaji, usal and amti (all part of a standard Maharashtrian thali)? Why can’t we get lemon rice and curd rice on Bangalore Rajdhani? How about vada paav for tea and shrikhand instead of ice cream on the Mumbai Rajdhani?
Much better food comes in non-Rajdhani trains. Here the pantry cook sends different and fresh variety of food:
In the older trains where they still have pantry cars, food is prepared fresh and there’s a variety depending on what the chef fancies. By default, the model also ensures passengers are served regional cuisine. A few days after reaching Chennai, I was on the Trichy bound Pallavan Express. It is an old train on this important arterial route of Tamil Nadu. In the five hour journey, waiters kept walking through the aisle like a procession bearing in their hands, trays of hot snacks freshly prepared in the train’s pantry. There was onion vada, samosas filled with spicy diced carrots, raw banana bhajias, masala dosa, another kind of south Indian vada made of chana dal, kesari (sweet semolina), hot badam milk along with the customary packaged snacks and drinks. There is an argument against pantries because they are unclean ones in some older trains but I’ve also seen salads cut near toilets in Rajdhanis. Given that hygiene issues are the same, having pantries in trains at least ensures passengers get fresh and interesting food.
The problem with Rajdhani is the choice architecture or nudge as behavioralists call it:
If that’s not possible for some reason which is beyond my simple understanding, then at least the services must be unbundled, like in low-cost airlines. Passengers must be given an option while buying their tickets and differential rates charged for those who want meals and those who opt out.
Given that due to logistical reasons several hours elapse between preparation and consumption and the quality of the food induces travel fatigue, a significant portion of passengers are likely to prefer bringing their own home cooked food. They can still do that, but once the ticket money includes meals, most passengers feel that they might as well eat the food they have paid for.
So there you go. As of now there is no real choice. Once you buy a Rajdhani a ticket, it is assumed you will get food on the train itself. And you will be charged for it. The only choice  a passenger has while buying the ticket is of meal type: Vegetarian or Non-Vegetarian. Even this choice can be changed on the journey.
This auto enrollment into a meal should be changed. People should be free to choose whether they want a meal or not. The charge should be just for the travel and not of the food as well.
Even better is to let Rajdhani run with a normal pantry-car like in other trains. This removes the selection business and gives the pantry-cook the freedom to design his own menu..Though, this would mean too many hawkers disturbing you all night and day. In Rajdhani this disturbance is relatively less as food is mainly sourced from other places and there is no in-house cooking..
About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow

Get every new post delivered to your Inbox.

Join 1,230 other followers

%d bloggers like this: