UBS appoints a chief communications officer

This Blog does not talk about appointments. However, this press release from UBS is a nice development:

UBS appoints new Chief Communication Officer

UBS appoints Michael Willi Chief Communication Officer. In his new role Michael Willi will report to the Group CEO and bear global responsibility for UBS corporate and brand communications. He will head up the areas of Communications Management, Media Relations, Internal Communications and Brand Management. Financial communications will now be part of the Group Chief Financial Officer function.

Read the last lines….financial communications will be a key responsibility of CFO.

Surely looking at the UBS shareholder report and the ongoing mess, a communications officer is welcome. What is needed is a person who can explain the developments in finance in plain English (read my post and research here). It is a much bigger task than creating all the fancy instruments. I hope Mr Willi takes some steps towards this matter. It will be a good idea if other firms also have a officer designated to take care of communications.

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4 Responses to “UBS appoints a chief communications officer”

  1. One set of alphabet soups lead to another « Mostly Economics Says:

    […] I always need to go back and revise what each facility means. May be Fed should also appoint a Chief Communications Officer like UBS to help understand this […]

  2. A Swiss version of TARP « Mostly Economics Says:

    […] will give even the best fin guys a headache. And we thought we will have some simplicity after UBS appointed a communication […]

  3. http://www.bandarimam.com » Blog Archive » A Swiss version of TARP Says:

    […] will give even the best fin guys a headache. And we thought we will have some simplicity after UBS appointed a communication […]

  4. Ken Kaufman Says:

    It is rare to find a CFO that can handle the some of the communications of the firm at the strategic level needed. Do more CFOs need communication training, or do more communications executives need CFO training. It seems like the two worlds are merging!

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