This Blog does not talk about appointments. However, this press release from UBS is a nice development:
UBS appoints new Chief Communication Officer
UBS appoints Michael Willi Chief Communication Officer. In his new role Michael Willi will report to the Group CEO and bear global responsibility for UBS corporate and brand communications. He will head up the areas of Communications Management, Media Relations, Internal Communications and Brand Management. Financial communications will now be part of the Group Chief Financial Officer function.
Read the last lines….financial communications will be a key responsibility of CFO.
Surely looking at the UBS shareholder report and the ongoing mess, a communications officer is welcome. What is needed is a person who can explain the developments in finance in plain English (read my post and research here). It is a much bigger task than creating all the fancy instruments. I hope Mr Willi takes some steps towards this matter. It will be a good idea if other firms also have a officer designated to take care of communications.
Mostly Economics 
September 15, 2008 at 12:10 pm
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December 14, 2008 at 9:13 am
It is rare to find a CFO that can handle the some of the communications of the firm at the strategic level needed. Do more CFOs need communication training, or do more communications executives need CFO training. It seems like the two worlds are merging!