Using matchboxes to spread awareness in rural markets

IDB has an insightful post on how match boxes are available across India despite being made mostly in South India. It is a case study of amazing logistics and has potential to tap untapped markets (of information dissemination).

One Response to “Using matchboxes to spread awareness in rural markets”

  1. Using matchboxes to spread awareness in rural markets Match Web Says:

    […] Read the rest here: Using matchboxes to spread awareness in rural markets […]

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