Tata Jagriti Yatra….what an initiative

India continues to live in paradoxical times as always. On one side you get public which is frustrated with state of affairs and wondering where to start. On the other side you have some initiatives which try to bring the best given the tough times.  

Indiadevelopment blog alerted about this superb initiative called Tata Jagriti Yatra. It kind of rhymes with Tata Tea’s Jaago re campaign on corruption but is on different lines.

It is more about awakening youth on the spirit of entrepreneurship in India- both social and economic. It is a 18 day train ride which takes you to different parts of the country sharing thoughts with entrepreneurs. The final objective is to help the youth become job creators and not job seekers.

Tata Jagriti Yatra is an annual train journey that that takes hundreds of India’s highly motivated youth (with some participation of international students) between the ages of 20-25 and experienced professionals with age above 25, on a eighteen day national odyssey, introducing them to unsung heroes of India. The aim is to awaken the spirit of entrepreneurship – both social and economic – within India’s youth by exposing them to individuals and institutions that are developing unique solutions to India’s challenges. Through this national event we have begun to inspire the youth of India to lead and develop institutions both nationally and within their communities.

The vision of Tata Jagriti Yatra is to inspire young Indians living in the middle of the Indian demographic diamond (Rs 40-Rs 120 per day) to lead development by taking to enterprise. By doing so, they can turn from being job seekers to job creators. Apart from this economic argument, they also discover a purpose that is appropriate for their talents. Only if we create a movement around enterprise led development will India’s youth employment and development issues will be resolved.

It is a huge India problem of finding employment for people. Will be interesting to see how many people turn entrepreneurs based on this experience.

Manvi shares her experience at IDB. She says it a start. Shilpa Vaudevan has a nice article on the same as well.

One can pre-register for next yatra as well. Pass on the word..


Reading these developments, it is no wonder employees in Tatas feel differently for their company. Even the Cancer society is one of their many such initiatives.

One Response to “Tata Jagriti Yatra….what an initiative”

  1. Amar Ranu Says:

    This has been a wonderful initiative started by Gitanjali Bhattacharjee. Later she moved on. In 2008 Yatra, I had been selected but coudl not go. The yatris experience had been wonderful.
    In one word, it s speechless! we should have many more yatras like this.

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