Archive for September 13th, 2012

Branding Yoga: A case study of 2 different approaches

September 13, 2012

Superb explanation of a case by HBS Prof. Rohit Deshpandé.

In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb, Deshpandé examines the different paths of two successful yoga teachers.

There’s Bikram Choudhury, the founder of Bikram yoga in America, who has aggressively fought to patent his approach to traditional yoga style. Then there is the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules, but rather in mixing up different styles of yoga to create a beneficial exercise.

“There are two elements of brand authenticity, and they appeal to two different sorts of people,” Deshpandé says.

The case also discusses issues with respect to branding of yoga:


What Krugman & Stiglitz Can Tell Us..

September 13, 2012

A review of two recent books of the two giants.

Both talk about pretty similar things with Stiglitz having a far broader compass. Krugman is as all know talks about fiscal stimulus for ending depression. Stiglitz goes a step further and talks about several ills facing the economy and what can be done to fix it:


Moral Economy of Contract Farming Arrangements in India…

September 13, 2012

A fab paper from Sudha Narayanan of IGIDR.

She says economics of contracts in agriculture do not work in India. It is more relationship based contacting (minus the r) than contracting which works:


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