Why shopping malls/hypermarts place candies/cigarettes on exit doors?

I am not sure about shopping mall designs in other countries.

But whatever little I see in Indian shopping malls is full of paradox. On one hand there are these advertisments/offers in these hypermarts on pushing healthy foods like brown bread, organic pulses, multi-grain flour, dental care etc.

On the other hand, on exits you have placements of sugar candies, potato chips, cigarettes etc. You cant escale exits as most payment desks are placed there. So the idea is to just tempt you in picking these things at the exit. You can escape them inside but we will chase you to the end. And it is not just on the floor which sells food, beverages etc. These are there even on floors which sell clothes, digital stuff and so on.

This leads to huge issues managing managing kids. You could navigate through the store avoiding all those shelves  which place all these candies etc. But how to avoid all this in exits? It often leads parents trying to negotiate on candies etc with kids in the exit doors.

Now I understand the idea is to sell these. But then it defeats the purpose of this advertising in the stores of healthy eating.

Somewhere down the line these stores should have some moral standards and stop placing these goods on exit doors. Don’t nudge parents into harmful things..

The newbie retail stores to open in India should kindly take note..

Another issue is parking charges are getting crazy. This issue Gulzar raised a while ago and suggested a solution as well. The shops in these malls should internalise/share the costs. This should be implemented.  This has huge externality as it leads to illegal parking leading to crowded areas outside these malls/hypermarts.  The illegal parking could in turn attract penalties if vehicle gets towed. So problems of plenty..

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One Response to “Why shopping malls/hypermarts place candies/cigarettes on exit doors?”

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    Why shopping malls/hypermarts place candies/cigarettes on exit doors? | Mostly Economics

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