Men are from Mars, women from venus…

An interesting column on voxeu which continues with the adage — Men are from Mars, women from venus

Vincenzo Galasso and Tommaso Nannicini of Bocconi Univ run an experiment in Italy to show the differences between the two:

The perceived tone of a product or political advertisement affects public response – even holding constant the content of the message. This column provides evidence that men and women react differently to positive and negative tones in electoral advertisements. Negative advertising increases voter turnout among men but not women; positive advertising tends to win women’s sympathy but alienates men. This should inform gender-specific tailoring of targeted advertisements.

Negative men vs positive women…interesting. They discuss the reasons for this difference..

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