Archive for January 21st, 2014

How JD Power III (ratings) changed the automobile industry?

January 21, 2014

A nice interview of JD Power III, the guy who changed the auto industry by publishing the ratings and rankings of each auto product:

 In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move ultimately led automakers to shift their operations from a product focus to a greater focus on the customer. Today, J.D. Power and Associates is focused on gauging customer satisfaction across a broad array of industries.

Power is now the subject of a new book that documents that history: Power: How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History, by Sarah Morgans and Bill Thorness.  Recently, Power was a guest at theMack Institute for Innovation Management conference on the theme of disruptive technologies. Wharton professor of management John Paul MacDuffie sat down with Power to learn more about the experiences that led him to launch J.D. Power and Associates.

Nice bit..he has had quite a career working in different industries (started with auto industry thiugh) before starting on his own..

Rise of AAP and cases of similar middle class revolutions from history..

January 21, 2014

Prof. Vivek Dehejia of Carleton University has this nice piece in BS.

He says rise of AAP is basically a middle class revolution against the poltiical elite. There have been such resurgences by middle class in the past too:


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