How Starbucks was restored to its old-self

Interesting case-study on the coffee giant. It discusses how Howard Schultz brought back Starbucks from a plain coffee shop to a coffee shop with the Starbucks experience. The giant had lost some mojo in the middle and was just trying to please Wall Street at the cost of losing out its original self.

How it was brought back is what this piece discusses..

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: