Archive for April 20th, 2016

Why Nudging Your Customers Can Backfire

April 20, 2016

This blog has been really quiet on behavioral economics/nudging for a while. It was once the favorite topic and quite a few posts were written on it. Perhaps, have not stumbled on something interesting in the space.

Prof Utpal Dholakia (Professor of Marketing at Rice University) has a post on how nudging could backfire.


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