How shops use tricks to get you spending..

Nice piece by Prof. Cathrine Jansson-Boyd of Anglia Ruskin University. One knows most of these tricks but still get tricked..

In the business of shops and selling, times are tough. Retail sales indicate that shops are are struggling to persuade customers to part with their cash.

But there are some innovative methods which retailers are using to address the challenge of enticing and engaging consumers. And it’s not just about slashing prices and Black Fridays. Many well-known businesses make use of psychology to connect with customers and increase sales.

Here are some of the tricks they have up their shop sleeves.

Read on..