Nudging the city and residents of Cape Town to save water

Profs. Leila Harris, Jiaying Zhao and  Martine Visser write on the nudging strategies used by cape town citizens to save water:

The nudges are those well documented in behavoral literature

  • social norms- highlight water usage with respect to neighbour
  • Real-time feedback – A dashboard showing daily water levels at dams
  • Social recognition: recognise water saving efforts by giving awards
  • Cooperation: Encourage reciprocity

Major Indian cities could be in near future be doing similar things as well. Infact, we need to be pushed now..


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