How studying history brings success?

David Meltzer, CEO of  Sports1 Marketing says studying history helps us in many ways which we only realise with time:

When I was a child, my mom told me that studying history would greatly benefit me. My initial thought was, History is in the past — I need to focus on the future.

My young, arrogant mind didn’t fully grasp what my mother meant until I realized one thing about her advice that brought everything together for me: Human nature never changes.

Probably everyone has heard the phrase, “History repeats itself,” but most of us do not make the effort to investigate why this phrase is so often repeated.

In my estimation, the reason this phrase has become so commonplace is simple. While people might change, their nature does not. Understanding human nature gives you a massive advantage in business and in life because it enables you to emotionally connect with others. Understanding both human nature and history prepares you to act while others react.

One of my favorite pieces of advice that I give to my interns and coaching clients is, “View history as a mentor.” 

That is a good way to put it..

 

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