After New Zealand, Irish Central Bank also looks to cartoons to explain its activities to public

Recently, New Zealand central bank took to cartoons to explain its policy decision.

Now. Ireland central bank is planning to take this route as well:

Still don’t know what a tracker mortgage is? Help may soon be at hand for those struggling to understand the tricky world of personal finance and banking regulations.

The Central Bank is looking at rolling out a number of cartoons that would more easily express what it does. The financial regulator is actively seeking animators to help it develop short-form videos that help explain its remit to the general public.

According to a notice published on the eTenders website, the regulator wants to develop “memorable and distinctive video content” for use on its website and though social media channels.

“The animation must be of a style that is interesting, appealing and accessible for every age group from approximately age 13 upwards who may have an interest in the activities of the Central Bank,” it said.

The regulator goes on to add the animations should not be “specifically childish” in content or format as it is looking to ensure the cartoons reach as wide an audience as possible.



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