Nudge Turns 10: A Special Issue on Behavioral Science in Public Policy

Apart from Lehman’s 10 years, Nudge too turns 10 (HT: Prof Jeemol Unni of Ahmedabad University):

In 2008, Thaler, along with Cass Sunstein, published the book Nudge, detailing how policymakers could redesign policies to “nudge” citizens toward better behavior and choices. In its wake flowered the world of nudge units, marrying the science of choice architecture with public policy. Since 2008, these units, and researchers and policymakers with an eye for applying behavioral science in government, have influenced everything from tax policy to retirement savings, from energy consumption to environmental responsibility.

It’s been 10 years since Richard Thaler and Cass Sunstein published Nudge, the right time, we think, for a look back at how far we’ve come and where we could go. Over the next three weeks, we’ll publish a series of pieces that examines how behavioral science has informed and influenced the world of public policy, as well as what science has learned from the world of policy.

Some of these pieces weigh the successes and shortcomings of how nudges, and behavioral science more generally, have been implemented around the world. Others assess the relationship, sometimes positive and sometimes tense, between academia and applied work. Still others reflect on the field’s methods and offer suggestions for improved practices. All help us think about how behavioral science might help improve our future in the decades to come.

Interesting bit of pieces there. Worth a dekho….

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