23 July 2019: New India Assurance completes 100 years

Established by Tatas in 1919 and nationalised in 1973, New India Assurance completes 100 years today. Tatas wanted to name it Tata Prudential Assurance but then went for New India Assurance. Important to note that idea of “New India” is hardly anything new! Even in 1919, they were talking about New India even before independence.

The company has put up a video of the 100 years journey whose quality is much to be desired. It starts really slowly. At the start where a woman appears to be screaming at you rather than greeting you. They also put up picture of Jamsetji Tata while talking about JRD Tata!

 

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