Between nudge and sludge are lessons for India

Nice Mint piece by Puja Mehra differentiating between nudge and sludge:

  • Sludge is excessive or unjustified friction such as paperwork burden that slows or halts a behaviour or action. It makes life difficult to navigate and can be frustrating
  • The nudge philosophy is that the chosen option makes choosers better off as judged by themselves

Sludge often has costs far in excess of benefits and can hurt the most vulnerable members of society. Sunstein says firms, universities and government agencies should regularly conduct sludge audits to catalogue the costs of sludge and decide when and how to reduce it. The streamlined passport issuing service in India, designed to speed up processes, may have followed an informal kind of sludge audit.



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