Vijai Super — the scooter that became popular way before Hamara Bajaj

Bajaj Auto finally bit the scooter bullet and relaunched Chetak Scooter in a new avatar last week.

Unnati Sharma in thus interesting piece writes on history of Vijai Super, the scooter that was popular before Chetak:

Illustration by Soham Sen | ThePrint

The best deals on wheels” — ask any vintage automobile enthusiast and they will not deny this claim in advertisements of Vijai Super/Deluxe Scooter. When the Indian men’s cricket team won the World Cup for the first time in 1983, the government gifted each member of the winning team a Vijai Super Scooter.

For Indians growing up in the 1970s and ’80s, Vijai Super was a prized possession. Years before Bajaj became near-ubiquitous, Vijai gave Indians the joy of scooter riding. It was the first time, for many middle-class families, that their dreams of owning a vehicle could be realised.

Manoj Kumar, an Ambala-based automobile enthusiast, recalls, “There was no scooter like Vijai Super, and I never found one ever again. I rode it for several years smoothly, there were no issues with the scooter at all.”

Produced by Scooter India Ltd, it had a sleek design and styling that made it an instant hit — think a unique headlight, easy-to-read speedometer and centrally-placed engine.

Things keep going in circles..

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