Rebecca Henderson of HBS writes about how Unilever and Cadbury were moral enterprises:
How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever?
Rebecca Henderson, Harvard University’s John and Natty McArthur University Professor, explores this question as an editor and contributor to a new book, A Political Economy of Justice. Her essay, one of 14 in the book, makes a case for purpose-driven firms—companies that espouse prosocial goals, beyond merely maximizing profits.
Consumers are growing increasingly aware of leaders who champion agendas like regulating carbon emissions and treating all workers equally, making this an ideal time for companies to embrace purpose along with profit, Henderson says.
Henderson says companies and societies have long had qualms about the pursuit of profit only for profit’s sake. In early capitalist Renaissance Italy, for instance, lending money was considered a sin. Plus, she points to Walmart, founded in 1962 with a mission of making consumer goods more affordable for a broader swath of low-income Americans. Her chapter, “Reimagining Capitalism: Could Purpose-Driven Firms Help to Build a Just and Sustainable World?” also explores corporate partnerships that support social good, such as one that Unilever pioneered to unite a group of companies to sustainably produce palm oil.
Here is an excerpt from Henderson’s chapter in the book, which she edited with fellow scholars associated with Harvard’s Safra Center for Ethics, including Danielle Allen, Leah Downey, and Josh Simons, and Harvard Law School’s Yochai Benkler.