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BNP Paribas and the Roland-Garros French Open – 50 years of a long partnership

Fascinating history of 50 years of association between BNP Paribas and French Open:

Who would have bet that Pierre Ledoux’s idea in 1973 to sign a “small” sponsorship deal with the Roland-Garros French Open to advertise the young Banque Nationale de Paris (BNP) would become the longest partnership in the history of sports sponsorship, continuously renewed for 50 years? And make BNP Paribas the official sponsor of one of the world’s greatest tennis tournaments and the number one sponsor of world tennis?

This entry was posted on May 24, 2024 at 8:30 am and is filed under Academic research & research papers, Economics - macro, micro etc, Financial Markets/ Finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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